WTF?! Is Actually Happening With AI in Gaming??

Everyone's talking about AI in gaming. Most of it sounds impressive. Not all of it is real.

This is Part 3 of our WTF with IGI series where we bring the data people in to talk to the rest of us.

Turns out, having an AI strategy is more than just telling your employees to use ChatGPT like Google.

We break down IGI's latest research and get into what operators and suppliers are actually doing with AI right now. What's working, what's not, and where there's still a pretty big gap between what people say they're doing and what's real.

We also get into iGaming vs land-based, which is where things start to look very different.

There's real data in here, some honest answers, and a few moments where it becomes clear the industry is still figuring this out in real time.

This WTF with IGI?!? mini-series is put together in collaboration with The International Gaming Institute and filmed at UNLV Black Fire.