In this episode of Conversations with Big Rich, Matt Dickey shares the story behind his life in the off-road world. Raised in Ohio and later relocated to Utah, Matt describes how early experiences with four-wheelers, dirt bikes, and muddy farm trails shaped his passion for adventure.
He discusses building a successful framing business from the ground up, the risks and lessons of expanding into multiple businesses, and why hard work, loyalty, and perseverance have guided his career.
Matt also recounts his first unforgettable trip through Moab’s Pritchett Canyon—a challenging adventure that sparked his addiction to rock crawling. He explains how he progressed from recreational wheeling to competitive rock crawling, including the development of powerful bouncers and purpose-built competition cars.
A major focus of the conversation is Matt’s partnership with his son, Brett. Together, they have built a successful competition program, culminating in Brett’s 2026 national championship in the Unlimited class. Matt reflects on the mentorship, friendships, teamwork, and camaraderie that make rock crawling unlike any other sport.
This is a story about creating your own luck, embracing opportunity, and pursuing a passion with family by your side.
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