Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other communications role.
Discover how simple, authentic content - from a spontaneous “67 Day” Reel to hallway microphone interviews - can generate incredible engagement and strengthen community connections.
Learn Piper’s practical workflow for capturing great school photos and videos using a camera, smartphone, quick editing tools, and a relationship-first approach with students.
Find out why Wylie ISD is seeing success with photo carousels, student-centered storytelling, and captions that do the heavy lifting instead of text-heavy graphics.
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