RECORDED LIVE 9 June 2026 at The Other House, Kensington. In this episode, we unpack the stark reality facing the UK hotel sector in 2026: while business volume is up, profit margins are shrinking. As Q1 data reveals TRevPAR growth struggling to outpace rising labor costs, we examine how operators can adapt.
Joined by Jonathon Liu (Verdi Hotels), Inna Nekrassova (Hotel Cafe Royal), and Jo Morgan (The Other House), we explore the structural shifts redefining the industry. Jonathon highlights how hotels are no longer just competing with each other but with a surge in alternative accommodations, necessitating a fundamental rethink of product design and branding. Our panel discusses why luxury properties must stop the "race to the bottom" on pricing, instead focusing on strategic storytelling and unique guest experiences to create value.
We also address the "digital conversion gap," where poor website experiences continue to bleed bookings, and pivot to the talent crisis. With Gen Z workers seeking purpose and belonging rather than "just a job," Inna and Jo examine how leaders must frame hospitality careers to ensure long-term retention. Despite these headwinds, we explore the silver lining: a 40% surge in staycation demand as guests increasingly seek leisure closer to home.
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