Business owners spend so much time inside their businesses that it’s easy to assume customers, friends, and referral partners understand everything they sell. But that assumption could be costing them sales.
In this episode of Become Your Own Boss, Monica shares an eye-opening experience that made her question how well people understand her own business. She explains why repetition is essential in marketing, how educating customers can create new opportunities, and why business owners shouldn’t assume that one purchase means a customer understands everything else they offer.
Monica also gives listeners a simple challenge that can uncover surprising gaps in their marketing—and reveal opportunities hiding in plain sight.
Episode Quote: Cultivate visibility because attention is currency. Chris Brogan
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