Jessica is the Co-Founder and CEO of Wonderment.  Wonderment helps e-commerce merchants grow and scale their businesses.  She has tremendous experience in marketing and startups.  Her career expertise has included working at HubSpot, InVision and Techstars.  Here are just a few of the topics we discussed in this episode:

  • How Wonderment came to be
  • User journey, pain points and why coding can wait
  • Mastering customer research for product
  • Avoiding bias in your research
  • Operationalizing your product research
  • Understanding the why behind what your building

Resources

Reaching out to Jessica

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