Jessica is the Co-Founder and CEO of Wonderment. Wonderment helps e-commerce merchants grow and scale their businesses. She has tremendous experience in marketing and startups. Her career expertise has included working at HubSpot, InVision and Techstars. Here are just a few of the topics we discussed in this episode:
How Wonderment came to be
User journey, pain points and why coding can wait
Mastering customer research for product
Avoiding bias in your research
Operationalizing your product research
Understanding the why behind what your building
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