Ever scroll past a post that nails your exact pain point and think, "How did they get inside my head?" If it doesn't happen every day, we need to fix that.
I used to watch teams craft generic ads that spoke to everyone and resonated with no one. Then I discovered diagnosing: a simple shift to self-identifying language that makes your prospects conclude, "Yep, that's me."
Today on the podcast, I'm unpacking diagnosing how to use specificity to build relevance, trust, and demand before you even pitch.
Listen in and discover: • What diagnosing (a.k.a. self-identifying language) is and why it beats general messaging • The doctor analogy: why hyper-specific descriptions trigger instant trust and eagerness • The three types of trust you need and how diagnosing checks multiple boxes • Real-world examples: five-sign ads that convert and webinar intros that hook • How to zero in on unwanted situations that make people self-diagnose
Ready to stop being "just another voice" and start speaking directly to your ideal customer? Tune in and learn how to diagnose your audience in your next email, ad, or webinar.
Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.
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