Creativity through the lens of a Storybuilder, Brand consultant and author

"I love exploring and learning new things."

I’m a business storytelling consultant and the creator of the Storybuilding method. It’s not just storytelling. It’s brand realignment disguised as storytelling.

My work is about flipping the script, instead of starting with what a company wants to say, I help teams step into the customer’s standpoint and understand how people actually think, decide, and choose. I’ve worked with startups, scale ups, and established organizations across Europe to align their messaging, sharpen their positioning, and make their story resonate in the real world. I’m the author of Storybuilding, a practical book that gives teams simple tools to build brand stories from the outside in.

https://standpoint.ch/

https://www.linkedin.com/in/elbing/

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Podden och tillhörande omslagsbild på den här sidan tillhör Mari Reisberg/Max Peterson. Innehållet i podden är skapat av Mari Reisberg/Max Peterson och inte av, eller tillsammans med, Poddtoppen.