Pauline Vicard speaks with Amayés Aouli, Global Head of Wine & Spirits at Bonhams, one of the world’s oldest auction houses. Together, they explore the often-misunderstood world of wine auctions, beyond the spectacle of paddles and hammer prices. The discussion reveals how auctions translate desire into value, navigating scarcity, logistics, trust, and global demand. A conversation that offers a deeper lens on the fine wine ecosystem—and where it is heading.
In this conversation:
• What auctions actually do—and why they exist
• How wine became a collectible asset (only recently)
• The role of knowledge in shaping demand and price
• What auctions reveal about the future of fine wine
To know more about Bonhams Wine: https://www.bonhams.com/department/WIN/wine/
To know more about Areni's latest research: The New Fine Wine Consumer: How Under 40 Find Their Way Into Fine Wine: https://areni.global/report/the-new-fine-wine-customer/
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