What are the global music biz trends that can help artists break through? Shortform-video-first discovery, live music decentralisation, localised marketing, and more – with Stuart Dredge
Ep. 184: We’re thrilled to be joined once again by Stuart Dredge, Music Ally’s head of insight, as we chat about our June 2026 Insight Report. This one is the International Issue (https://musically.com/category/reports/) and is the result of spending 12 months speaking to local experts who know how to break artists in each territory. It's packed with on-the-ground insight and marketing advice.
We’ve picked out three key global issues from the last 12 months to discuss here:
Trend 1: Transition to video-first discovery and "seamless funnels"
Trend 2: Decentralisation of live music and infrastructure challenges
Trend 3: Localised marketing: sincerity over stardom
You can also hear more of Stu 'n' Joe each week on The Price of Music: https://tpom.uk
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