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If your case framework doesn't pass the toothbrush test, it's too generic for McKinsey, Bain, and BCG.

Ex-Bain coach Abi Chen walks through the toothbrush test, the 3 mistakes that cost most candidates their offer, and the 4-step process to build strong frameworks.

Finally, she walks through two full framework examples – an M&A case and a pharma product launch.

Resources:

  • If your frameworks keep failing the toothbrush test, Black Belt is how you fix the process
  • Want to build a framework like this on a real client problem? Apply for the Case Competition World Cup

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