The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast

Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter. 

Key Takeaways 

01:45 - Meet Ankit Oberoi! 

03:50 - The Power of ABM 

05:52 - Ankit’s tryst with ABM 

08:42 - Big companies are intimidating! 

11:38 - Identifying the right ICP for you 

14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP? 

18:38 - Outbound vs ABM

21:06 - Structuring the Organization for ABM 

25:12 - SuperOps’ journey with ABM 

27:28 - Using a RevOps team 

33:48 - Building the ABM machine 

35:35 - Database Management at AdPushup 

39:45 - AdPushup’s channels beyond ABM 

45:48 - Planning for Zelto’s acquisition 

Key Mentions 

01:16 - Zelto 

02:04 - AdPushup 

03:39 - SGx 

08:41 - Kayako 

39:05 - Almabase 

41:32 - Microsoft Azure 

41:42 - Google 

44:05 - Facebook

Happy watching and listening! 🎧