The partner ecosystem is changing.
As AI reshapes enterprise technology and customers demand faster business outcomes, traditional partnership models built around co-marketing and channel reach are being challenged.
In this episode of #ZinnovPodcast, Rajat Kohli, Partner at Zinnov, speaks with Alyssa Fitzpatrick, GVP, Partner Sales at Elastic, to discuss how partner ecosystems are evolving and what it takes to stay relevant in an increasingly competitive landscape.
Together, they explore:
• Why the future is customer-led, not partner-led
• How AI is changing the way partner ecosystems are built
• Why co-innovation is becoming more important than co-marketing and co-selling
• The challenge of differentiation when every partner looks like an A+ player
• How leading organizations identify and invest in the right ecosystem partners
• The growing role of enablement, managed services, and ecosystem collaboration
Whether you're a partner leader, alliance manager, technology executive, ecosystem builder, or GTM strategist, this episode offers valuable insights into the future of partnerships and ecosystem-led growth.
Tune in now.
