Regenerative Farming: Who pays for nature and how farmers can capture more value: Groundswell 2026

Who should pay for nature, and are farmers receiving a fair share of the value created by regenerative farming?

 In this special edition of the Farmers Guardian podcast, our expert panel which includes three farmers; Dr Nikki Yoxall, Nuffield scholar and Pasture for Life technical director; Harriet Cherry, Groundswell director  and Wildfarmed agricultural relationship manager; and Adel Jones, regenerative farming consultant, explores one of the biggest questions facing agriculture today: how regenerative farming can become a profitable business model while continuing to produce food.

The discussion, led by Farmers Guardian’s Olivia Midgley, examines whether nature recovery should be rewarded through environmental payments or whether the benefits of regenerative farming already strengthen farm businesses through healthier soils, lower input costs and greater resilience. The panel also explores innovative finance models, including partnerships between farmers and the banking sector, and asks whether supply chains, retailers and brands are doing enough to reward those delivering environmental outcomes.

 From the practical realities of implementing regenerative farming to tackling greenwashing and ‘regenwashing’ and the growing commercial appeal of ‘regen’, the conversation looks at where value is created, where it is lost and how farmers can capture more of it.

 The episode was hosted at Groundswell as part of Farmers Guardian’s 100 Women campaign, which shines a spotlight on the women spearheading change in agriculture and driving the sector forward.

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