Three years into the GenAI wave, many enterprises are still experimenting without seeing real outcomes. In this episode, Mikkel Bach-Andersen and Hannibal Herforth share what is actually working inside large, global B2B organizations.

In this podcast they explore how commercial teams can:

  • Move from hype-driven experiments to measurable value
  • Build a swarm of narrow assistants that free time for creativity and strategy
  • Shift from IT-led moonshots to business-owned AI adoption
  • Create the right governance, guardrails, and change management to scale AI across functions

This episode provides a grounded perspective on how to make AI assistants a real source of productivity, creativity, and commercial impact.

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