Marketing can feel like a black box. Justin Tidmarsh spent more than 20 years building brands like Nike, Best Buy, and Starbucks, and he says it comes down to three things: know who you are, say it clearly, and show up where your people are. Justin joins Raj Anderson and John Andrew Williams to talk about how coaches build a brand that sounds like them, how to pick a niche without feeling like you're leaving money on the table, and how to put a real price on your time. He also shares a sharp reframe on burnout, applying the customer lifetime value model he used in corporate to his own life.
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