AI Can Handle More PPC Account Work. But Who’s Responsible for the Decisions It Makes? | PPC TH 132

AI can now take on more PPC account work, from analysis and recommendations to parts of campaign management. But if it makes the wrong call, the agency still has to answer for it.In this episode of PPC Town Hall, Kirk Williams joins Fred Vallaeys and Aaron Levy to talk about how PPC agencies should actually use AI without confusing faster work with better work.They discuss:- AI for PPC account management and analysis- Human review and accountability- AI agents making account changes- Client communication and trust- Vibe coding and building internal PPC tools- When to build your own software and when not to- Why practitioner judgment still matters- Measuring AI by business outcomes, not outputIt’s a practical conversation about where AI helps experienced PPC teams, where it creates new risks, and what still needs a human owner.Follow Kirk: https://www.linkedin.com/in/ppckirk/Follow Aaron: https://www.linkedin.com/in/theaaronlevy/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out ZATO Marketing: https://zatomarketing.com/► Get actionable PPC tips, strategies, and tactics from industry experts every month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall