Bela Bajaria - Content Live Sports and Netflix Next Chapter

In this episode of On Stage, Bela Bajaria, Chief Content Officer at Netflix, joins Elle Duncan, Lead Host of Sports and Live Events at Netflix and studio host for USA Sports, for a wide-ranging conversation on the future of entertainment, storytelling, and live sports. Recorded in April 2026 at the CAA World Congress of Sports presented by Sports Business Journal, the discussion explores how Netflix continues to evolve from a streaming pioneer into one of the most influential players in sports and live entertainment. Throughout the conversation, Bajaria shares insights on: 

• The Power of Great Storytelling: Why compelling characters and authentic stories remain at the center of every successful piece of content. 
• Netflix & Live Sports: How the company is approaching live events and sports programming while staying true to its broader content strategy. 
• Building Global Franchises: What it takes to create content that resonates across cultures and audiences around the world.  
• Creative Partnerships: How Netflix works with leagues, athletes, creators, and producers to develop distinctive programming.  
• Leading at Scale: Bajaria's philosophy for managing one of the world's largest content organizations during a period of rapid industry transformation.  

From documentaries and scripted series to live sporting events, it's a fascinating look at how one of the world's most influential media companies is thinking about the future of content.

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