E19 - Four Lenses of Innovation with Rowan Gibson

Rowan Gibson is widely recognized as one of the world’s foremost thought leaders on business innovation. Rowan is the bestselling author of 3 major books (Rethinking the Future, Innovation to the Core, The Four Lenses of Innovation). Currently, Rowan serves as the president of Imagination Bridge, a leading global consulting firm in the field of strategic innovation.

In today’s episode, we cover: • The ISO 56000 Series for Innovation Management • Four Lenses of Innovation • Challenging Orthodoxies • Main Challenges Innovators Face Today • Opportunities for Innovators That Lie Ahead

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Find the full transcript at: https://www.viima.com/blog/four-lenses-of-innovation Watch the video version: https://www.youtube.com/watch?v=yYWz5kaVweY&ab_channel=ViimabyHYPE

Where to find Rowan: • Website: https://imaginationbridge.com/

Where to find Colin: • LinkedIn: https://www.linkedin.com/in/colin-nelson-ab41001/

Chapters of this episode: (00:00) About Rowan Gibson (01:15) How he ended up in the innovation field (04:23) Where do Rowan's methodologies and inspiration come from (07:11) His opinion on ISO Standards for Innovation Management (09:40) What are the four lenses of innovation (12:36) Challenging orthodoxies (14:35) Examples of orthodoxies challenged, cases of Stora Enso and UPM (18:28) Rowan's perspective on key challenges for innovators today (24:08) Big opportunities for innovators