Sara Lohse hears those words almost every day, and she doesn’t buy it for a second. Her proof? A spot on one of the biggest finance shows around — landed by offering to tell the story of a regrettable tattoo she got on holiday in Ireland. As Sara puts it, “you don’t need to have that massive story. You just need to tell it to people in a way that connects with them.” This episode is about finding, and finally telling, the stories you’ve been sitting on.
Sara is a podcast producer and strategist, and the founder of Branded Media and Favorite Daughter Media. She started in advertising, landed in wealth management where she was handed a podcast and told she was now the executive producer, and fell so hard for the medium she went all in — now helping everyone from wealth managers to solo creators use podcasting and storytelling as genuine marketing tools.
We Also Talked About
Why “I don’t have a story” is almost always false — and how to spot the story you should tell first.
The “use your outside voice” test for finding a podcast topic you’ll never run out of steam on.
Why we’re not short on information anymore — we’re short on connection, the one thing AI can’t fake.
The counterintuitive trick of giving away the ending up front, and why it works especially well for ADHD brains.
What podcast monetization really looks like — and why “return on impact” beats “return on investment.”
The reframe that turns 20 downloads from an empty stadium into a crowded living room.
How short-form video and long-form audio feed each other, and why your face on screen builds the trust that sells.
Want this kind of practical, expert help every week — before your competitors do? Get tips and strategies for growing your business delivered straight to your inbox: https://onlinebusinessliftoff.com/newsletter
Resources Mentioned
openthisjournal.com — Sara’s hub: download her storytelling journal exercises free, grab the book, and find her socials and calendar.
Podmatch(affiliate link) — the guest-matching tool Trudy uses (and how she found Sara).
Descript(affiliate link) — the tool Trudy uses to transcribe and edit episodes.
My newsletter is for people who want to build a real income from home — practical, doable ideas each week for creating a better life for you and your family, without the overwhelm: https://onlinebusinessliftoff.com/newsletter
Podden och tillhörande omslagsbild på den här sidan tillhör
Trudy Rankin. Innehållet i podden är skapat av Trudy Rankin och inte av,
eller tillsammans med, Poddtoppen.
