"Everyone" seems to be saying the future is online. Create a course. Sell a membership. Telehealth in your pajamas.
Stop trading your time for money. Retire on a beach.
As owners of both a thriving brick-and-mortar practice and a successful online business, we wanted to share a reality check.
In this episode, we discuss:
✅ Why most pelvic PTs are looking at online business for the wrong reasons
✅ Why building an online business is often harder than building a local practice
✅ The biggest mistakes we see clinicians make before they ever get started
✅ Why content creation is a full-time job—not passive income
✅ How AI is changing the future of online education
✅ Why we still believe the greatest opportunity is delivering exceptional in-person care
One of our biggest takeaways:
Don't chase what looks exciting online. Build the business you're actually passionate about.
Business Accelerator
If your goal is to build a thriving pelvic rehab business, we'd encourage you to double down on what you already know how to do: provide exceptional patient care.
The Business Accelerator helps you build the marketing, systems, pricing, and confidence to grow a profitable brick-and-mortar practice—without chasing every new trend.
Learn more about future cohorts:
👉 www.pelvicptrising.com/accelerator
About Nicole & Jesse Cozean
Pelvic health is hard. We want everyone in this field to have a joyful, impactful career. And for business owners to build something that truly works for them.
🎙️ Rising Podcast – Leading pelvic health podcast with 1M+ downloads
👤 Founder – PelvicSanity clinic in Southern California
🎙️ Co-creator – PelviCon, the first-ever pelvic rehab conference
📚 Author – The IC Solution, helping 20,000+ patients worldwide
🎓 Clinical Educator – Trained 3,000+ pelvic PTs & OTs globally
💼 Business Coach – Guided 1,000+ pelvic rehab businesses to grow, thrive and enjoy their business
Get in Touch!
Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email (nicole@pelvicsanity.com).
Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!
