Your strategy might be right. But if your story isn't landing, nobody's listening.
In this episode of In Good Company, Hollywood producer Andrew Panay - creator of Super Bowl campaigns for Microsoft and T-Mobile and producer of films starring Ryan Reynolds and Bradley Cooper - shares what leaders can learn from storytelling.
Andrew argues that most organisations don't have a strategy problem; they have a storytelling problem. In a world flooded with noise, leaders need stories that capture attention, build trust and inspire action.
Dan and Andrew explore:
🎬 Why consumers and stakeholders don't buy into strategy - they buy into stories
🎬 How leaders can tell stories that create trust, action and belief
🎬 The surprising relationship between AI, Gen Z and human connection
🎬 Why great leadership requires curiosity, humility and external perspectives
🎬 Hollywood storytelling secrets that help ideas stick
Whether you're leading a team, shaping culture, pitching an idea or communicating change, this conversation offers practical insights into how stories move people when facts alone don't.
Listen / watch now to find out more.
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To learn more about Impact, please visit:Our website: https://www.impactinternational.com
LinkedIn: https://www.linkedin.com/company/impact-international_2/
Dan Jones on LinkedIn: https://www.linkedin.com/danjones87
#Storytelling #LeadershipDevelopment #CommunicationSkills #BusinessStrategy #Influence
