In this episode of the Interact Podcast, Josh Haynam sits down with Karolina Rzadkowolska, founder of Euphoric, to explore how she uses quizzes to attract the right clients and better understand where they are in their journey. Karolina shares how her alcohol-free journey quiz became a powerful lead magnet by combining curiosity with precise audience data, allowing her to identify whether someone was just getting started or already deeply committed and tailor her products accordingly. She also explains why quizzes can provide insights and targeting that traditional lead magnets simply can't.
Josh and Karolina also dive into what it means to build a business in the age of AI, and why human connection, storytelling, and authentic expertise are becoming even more valuable. They discuss the limits of AI when it comes to coaching and transformation, the importance of in-person experiences and community, and how entrepreneurs can stand out by leaning into their own stories and passions instead of trying to sound like everyone else. Karolina also shares how she landed a six-figure book deal with fewer than 5,000 followers, offering a powerful reminder that meaningful relationships and original ideas can create opportunities that algorithms can't.
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