What does it take to build one of the UK’s most successful branded entertainment franchises?
This week on TellyCast, Justin Crosby is joined by Mark Rivers, co-founder of Cold Glass Productions, the company behind the award-winning Dish from Waitrose podcast and video series.
Mark shares the remarkable story behind the show’s growth from a bold business plan into a billion-view entertainment brand, why Cold Glass doesn’t think of itself as a podcast company, and how premium digital entertainment is reshaping the production landscape.
They discuss:
Why podcasting is now an entertainment business, not an audio business
Building Dish from Waitrose into one of the UK’s biggest branded content success stories
Creating different edits for YouTube and Spotify audiences
The importance of quality in an increasingly crowded podcast market
Working with A-list talent including Dave Grohl, Emilia Clarke and Louis Theroux
Why distribution strategy should be developed alongside creative
Cold Glass Productions’ new original series Outside In
Subscription, Substack and the future of creator-led media businesses
How TV production companies can learn from digital-first entertainment brands
If you’re interested in the future of podcasts, branded entertainment, YouTube strategy or the convergence of television and digital media, this episode is essential listening.
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