Memorial Day has come and gone, which means the summer has unofficially started… and as a product-based business owner you already know the shift that comes with this time of year. Traffic gets weird. Customers are distracted. And most of your people are mentally somewhere between the beach and a backyard barbecue.
The good news? Every season change is a fresh opportunity to talk about your products differently, mix up your marketing, and actually have a little fun with it. This episode is your quick-hit playbook for repositioning and marketing your products for summer
The simple reframing trick that makes your existing product feel brand new
How to turn product curation into a marketing strategy
A genius PR example that shows how to position literally any product for a season it was never meant for
What your data from last summer can tell you about when and how often to show up
How to create real urgency without running a discount
The loyalty program move that gets your best customers back in your store fast
Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.
Podden och tillhörande omslagsbild på den här sidan tillhör
Jessica Totillo Coster. Innehållet i podden är skapat av Jessica Totillo Coster och inte av,
eller tillsammans med, Poddtoppen.