Most distributors are using CRM wrong — and many don't even know it.
In this episode, Karthik Chidambaram sits down with Kevin Brown, CEO of LeadSmart Technologies, to talk about why traditional CRM for Distributors has failed them, and what a smarter approach looks like. Kevin breaks down the four customer journeys every distributor needs to unify — ERP data, marketing, e-commerce, and interpersonal data — and explains how bringing them together into a single platform is where the real revenue opportunity lives.
They also cover why industry-specific CRM outperforms off-the-shelf solutions like Salesforce and HubSpot for distributors, how AI-powered smart alerts are replacing manual data entry, and what it actually means to give salespeople more out of a system than they put in.
Plus, Kevin shares the story behind his own podcast, “Around the Horn” in Wholesale Distribution & Manufacturing, which is approaching its 200th consecutive weekly episode.
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