Bonus Episode: Relational Organizing with Empower

In this episode, Enrique Rivas of The Campaign Workshop sits down with Mayte Aldrett, Partner Success Director at Empower Project, to break down relational organizing—the practice of reaching people through their own trusted relationships. Mayte explains why a message from a friend, family member, or neighbor lands when a stranger's outreach gets screened out, and how organizations of any size can put the approach to work. 

Mayte and Enrique dig into the real costs and commitment involved, the common roadblocks that make programs stall, and how relational organizing fits alongside canvassing, digital ads, and direct mail rather than replacing them. She also walks through Empower Project's free app for nonprofits and labor unions, and the surprising ways groups are using relational for everything from mutual aid to rapid response. 

Guest Info: 

Enrique Rivas, Account Manager at The Campaign Workshop

Mayte Aldrett, Partner Success Director at Empower Project

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