Have you ever felt weird sliding into someone’s DMs?
Let’s be honest — direct messages can feel personal. Almost intrusive. And with LinkedIn spam and automated bots everywhere, it’s easy to assume that DM outreach is sleazy.
But what if I told you that the DMs are actually where the magic happens?
In this episode of Rocky Mountain Marketing, I sit down with Jenna Larson, co-founder of GroupTrack CRM, to talk about how entrepreneurs can turn organic social media engagement into real revenue — without ads, without going viral, and without a massive following.
And the results? Over $1.2 million in revenue last year — zero ad spend.
We unpack:
- Why going viral is overrated for business growth
- How to use DMs as a relationship-building tool (not a sales trap)
- The simple 3-step DM framework that increases response rates
- Why most automation tools fail without follow-up
- How to track leads inside Facebook and Instagram without losing your mind
- The exact message template that triples responses
Timestamps:
[00:00:00] – Why DMs Feel Awkward (But Drive Sales)
[00:04:30] – $1.2M with No Ads or Viral Posts
[00:08:05] – Why Automation Alone Doesn’t Convert
[00:10:40] – The First DM You Should Always Send
[00:16:00] – The 1-Line DM That Triples Responses
[00:19:00] – How to Uncover Needs Without Being Pushy
[00:22:00] – The Simple Follow-Up That Closes Sales
[00:24:50] – How to Start DM Conversations with Small Audiences
[00:28:40] – Turning 900 Followers into Revenue
[00:31:30] – Where to Learn the Organic DM System
If you’re tired of “post and pray” marketing, this episode will completely shift how you see social media.
Because the truth is — you don’t need more followers.
You need better follow-up.
Visit Jenna Larson's social media pages:
Website: https://www.grouptrackcrm.com/home
LinkedIn:https://www.linkedin.com/in/jenna-larson-41659827/
Learn more about Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://www.nextstepsocial.com/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
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