Megan Cooke: Sub-3 Marathon To Building A Client Waitlist in Under 18 Months

V.O2 kicks off the newly relaunched show with running coach Megan Cooke, founder of Never Give Up Coaching (NGU Coaching).

Megan brings a unique background to the running world, having spent 25 years competing and coaching at the highest levels of D1 NCAA rowing (including head coach at Duke University) and representing Team USA. After transitioning to road racing, breaking 3:00 in the marathon, and launching her coaching business on the V.O2 platform, Megan built a thriving, waitlisted coaching business in less than two years.

In this episode:

• Transitioning Elite Coaching Experience: How Megan leveraged decades of D1 rowing and high-performance physiology to launch a running coaching business without a traditional running resume.

• Authentic Social Media Content: Why raw "FaceTime-style" Instagram reels connect far better with athletes than polished graphics or sales pitches.

• Training Principles & Marathon Workouts: Megan's favorite workout structures (including mixing marathon pace with threshold work) and why aerobic patience is key to breaking goals.

• The "Human Edge" in Coaching: How she balances data-driven VDOT pacing on V.O2 with the emotional and mental support athletes need on race day.

• Debunking Marathon Myths: The biggest misconceptions around volume, injury prevention, and consistency.

Follow & Connect:

• Follow Megan Cooke on Instagram: @runningcoachmegan

• Learn more about NGU Coaching: Never Give Up Coaching

• Start coaching or training on V.O2: vdoto2.com

  
  

🎵 Credit: Mike Quinn, Reforming

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