She started working at Denny's at 16. At 23, Dawn Lafreeda bought her first restaurant using tips and credit cards. Today, she owns more than 62 locations and has built a business generating $98 million in annual revenue.
So how does a woman build that kind of belief BEFORE she has any evidence it's going to work?
In this conversation, Dawn and I go far beyond her extraordinary business success. We talk about childhood trauma, fear, taking messy action, walking into rooms where women weren't welcome, being underestimated, building a reputation through follow-through—and learning to take the risk before you feel ready. How did she go from survival to success?
Dawn shares what she learned about:
Taking action before confidence arrives
Seeing opportunity where other people see risk
Navigating male-dominated rooms
Turning discrimination into action
Building trust by doing what you say you'll do
Why being underestimated can become an advantage
Taking bigger risks at any age
Believing in yourself before you have the evidence
If you've been waiting to feel ready before making your next move, this conversation is for you.
✨ READY TO BECOME LIMITLESS?
If you're ready to understand the patterns keeping you stuck and become the woman capable of creating your next chapter, learn more about LIMITLESS: https://www.lizsvatek.com/limitless
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