Jen Snyder on Power, Propaganda & Fighting for Real Change

What happens when a party-loving, vintage-hunting, anti-capitalist powerhouse decides to take on billionaires, landlords, and the status quo? You get Jen Snyder—a political strategist, campaign manager, and all-around force for working-class people. In this episode, Jen and I dive deep into how she went from the world of advertising to running political campaigns, using the same persuasion tactics that sell products to fight for real change. We break down the psychology of propaganda, how billionaires trick people into voting against their own interests, and why local government is where real power lies. If you’ve ever felt overwhelmed by politics or unsure where to start, Jen lays out tangible steps you can take to get involved without burning out. We also discuss immigration rights, the fight for social housing, and how taxing the rich can fund the programs we all deserve. The future isn’t written yet, but it will be built by those who fight for it—so let’s get to work. Listen now, share widely, and join the movement.

Resources & Links Jen Mentioned:

Lawyers’ Committee for Civil Rights: https://lccrsf.org/ SFILEN – San Francisco Immigrant Legal & Education Network: https://sfilen.org/ Immigration Institute of the Bay Area: https://iibayarea.org/

Dean Preston: https://www.deanprestonsf.com/ Democratic Socialists of America SF: https://dsasf.org/

Join a Know Your Rights Workshop with SFILEN: https://sfilen.org/ Attend a canvassing event (check out DSA SF events): https://dsasf.org/events/

Look up your local reps & policies and start asking questions

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