In this episode: Clarity beats cleverness: define the goal and the KPI before the design Structure is the real UX: information architecture as the invisible foundation Speed is a design decision: real speed, perceived speed, and the three-second rule Building for the person who knows nothing about you, starting with ICP work Why AI-generated copy keeps missing the mark Every page needs one job, including the homepage as a traffic mediator Why the first step is always an audit against your ICP Chapters: 0:08 — Series recap and back to basics 1:15 — Principle 1: Clarity beats cleverness 3:50 — Principle 2: Structure is the real UX 6:00 — Principle 3: Speed is a design decision 8:40 — Principle 4: Build for the person who knows nothing 13:46 — Principle 5: Every page needs one job 17:17 — Recap and the first move: do an audit New episodes weekly. Subscribe on Spotify, Apple Podcasts, or wherever you listen. Links You can learn more about Tennis at our website. Be sure to follow us at LinkedIn, YouTube, Instagram, or Twitter Rss
