Sylvain Berneron has gone from a side project to one of the hottest watch brands in the world. In this episode, he talks about allocating some of the most sought-after watches around and resisting outside investment while the brand grows.
When we first spoke to Sylvain in 2023, Berneron was a side hustle, and he had not formally launched a watch. Recent sales results have put the brand firmly in the spotlight. W
e talk about the realities of growing that fast, the challenge of deciding who gets the hottest pieces, and a few insights into the Fiasco, the third Berneron collection. Before the interview, Felix and Andy discuss the new Rolex Padellone, Andy's Moser Off-Grid and whether Panerai is becoming cool again.
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