Is a Liberal Arts Education the Future of Advertising? | Professor Scott R. Hamula

As AI gets better at executing ideas, what should the next generation of advertising talent actually study?

Professor Scott R. Hamula joins The Last Advertising Podcast to discuss the future of advertising education, the value of a liberal arts education, and why specialization still matters. Scott is Professor and Program Director of Advertising, Public Relations, and Marketing Communications at Ithaca College, a recipient of the American Advertising Federation’s Distinguished Advertising Educator Award and its Barton A. Cummings Gold Medal Award, the AAF’s highest honor for volunteer service.

Geno and Scott discuss how AI could change what advertising students need to learn, why curiosity and connecting ideas across disciplines are becoming increasingly valuable, the role of internships and extracurriculars, and why every student should start building a learning portfolio long before graduation.

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