What Top Creative Directors Want From Entry-Level Talent

In this solo episode of the Breaking and Entering Podcast, Geno Schellenberger opens up about how AI, holding company consolidation, and changing agency structures are reshaping the path into advertising. From portfolio schools to creative partnerships to tools like Runway and ChatGPT, Geno breaks down what young creatives should actually focus on in 2026.
Geno also shares advice on building a portfolio, finding mentors, standing out to recruiters, and why “nerd up, work up, cool up” still applies in today’s industry. Plus, updates on the Crowbar Awards, the B&E Mastermind Cohort, and how Breaking and Entering is continuing to help the next generation break into advertising

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