Ofer Shabi (OJ), co-founder of London’s Soho Sonic Studios, explains why community and human connection remain at the heart of music-making at the studio. From working with A-list artists to embracing the versatility needed to survive a changing industry, OJ shares how the studio has evolved over 15 years. He also explores AI’s role in the creative process and how Steinberg's Cubase and Nuendo help his team capture performances, streamline workflows and keep emotion at the centre of every production.
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