Getting to ROI with Experiences — with Jennifer Gardner, Creative Director of Event Experiences, ServiceNow

Most brand events are forgettable. Jennifer Gardner’s aren’t. As creative director at ServiceNow, she’s mastered the art of turning immersive experiences into actual ROI — and it starts with purpose, not trends. In this episode she joins Adam Morgan to share how great events become a brand’s “front door,” blending storytelling, strategy, and human-centered design into moments people remember. From multisensory entrances to aligning executives months in advance, Jennifer reveals what separates events that just look good from ones that actually move the needle.