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Exclusive Insights from This Week's Episodes
Your customers may value your offer more than your price suggests. Behavioral Economist Etinosa Agbonlahor exposes how founders guess, discount too quickly, and confuse activity with profit. Discover what your pricing may be costing you.
Episode Highlights
[00:09:12] Why the same product can become worth three times more when context changes
[00:12:03] The tyranny of low prices and why cheap can quietly damage perceived value
[00:16:10] Three pricing mistakes quietly costing growing companies sales and profit
[00:20:44] Why discounting can turn a winning sale into a money losing customer
[00:28:46] How customer research replaces pricing anxiety with evidence and confidence
[00:36:34] Why successful companies still guess at pricing and leave money on the table
[00:42:18] The dangerous founder mistake of confusing activity with profitability
Full show notes, transcript, and resources for this episode:
https://podcast.deepwealth.com/586
Behavioral Pricing Playbook (Practical strategies for understanding how customers value what you offer.)
https://playbook.decisionalpha.co
Stress-Test Your Pricing Strategy with Fred (Receive tailored pricing recommendations in minutes.)
https://fred.decisionalpha.co
How to Talk to Your Parents About Money (A Short Practical Guide: Conversations That Build Peace, Confidence, and Financial Security) https://www.amazon.com/Talk-Your-Parents-About-Money-ebook/dp/B0DNRTKSLH
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