Analyst Chat #301: Know Your Attack Surface - ASM, DRP & Brand Protection

Not all cyber threats target your systems, some target your reputation, your customers, and your brand. In this episode, Matthias Reinwarth sits down with research analyst Osman Celik to unpack three closely related but distinct markets: Attack Surface Management (ASM), Digital Risk Protection (DRP), and Brand Protection — and help organizations figure out which one they actually need.

Key Topics:

✅ What Attack Surface Management is and its four subcategories (CAASM, EASM, TPRM, DRP)
✅ How Digital Risk Protection monitors dark web, social media, and hacker forums
✅ What Brand Protection adds on top of DRP — from takedown services to counterfeit detection
✅ DRP vs. Brand Protection: lightweight vs. full-spectrum — and when you need which
✅ Why brand reach matters more than company size when assessing risk
✅ What KuppingerCole research is available now — and what's coming in August

Someone may be selling counterfeit versions of your product right now — or impersonating your brand online. DRP and Brand Protection tools exist to catch exactly that.

Check out KuppingerCole's Brand Protection Buyer's Compass here.