Will Beretta last another 500 years?

George and Chris are joined again by Carlo Beretta to discuss the extraordinary 500-year history of Beretta, from Bartolomeo Beretta’s 1526 contract for arquebus barrels to the company’s place today as one of the great names in global gunmaking. Carlo explains what it means to be the sixteenth generation of the family, and how the company balances heritage, industrial production, hand craftsmanship, robotics and AI.

The conversation ranges from the enduring appeal of the Silver Pigeon to the company's special 500th anniversary projects. Plus: AI wood grading, the most beautiful shotgun Carlo has ever seen, and a Desert Island Shooting that returns, fittingly, to home, friends, food and family.