What happens when you build an interior design business around creativity, connection, and trusting your instincts? Shaun and Rebecca sit down with Whitney Romanoff, founder and principal designer of Meet West Studio in Fayetteville, Arkansas, to talk about her unconventional path from international relations and management consulting to running a growing interior design firm.

Whitney shares how her corporate background shaped her approach to client communication, team leadership, and difficult conversations about money, as well as why creating a genuine connection with clients leads to stronger creative work. They also get into building a design team that gives you more freedom, creating a recognizable interior design brand, finding inspiration through music and travel, making the leap into boutique hospitality design, and learning when outsourcing is smarter than doing everything yourself.

In this episode they discuss:

  • How Whitney left a career in management consulting and took a chance on herself to launch Meet West Studio without a traditional interior design degree
  • Building a six-person interior design team and transitioning longtime designers into leadership roles so Whitney can spend more time on creative direction
  • Why a distinctive brand, strong point of view, and unexpected references can help an interior design firm attract more aligned clients
  • How music, travel, storytelling, and mood boards influence Whitney’s creative process and the cinematic spaces Meet West Studio creates
  • Why trust, shared values, and a genuine connection with interior design clients can make both the design process and the finished work better
  • Giving yourself permission to see beauty and interior design as a meaningful service that can improve the way clients experience their everyday lives
  • What Whitney learned taking on an 88-room boutique hotel, including commercial sourcing, value engineering, and outsourcing large-scale procurement
  • Why investing in the right team members and an interior-design-specific financial expert can give firm owners more freedom, confidence, and capacity to pursue bigger opportunities


Mentioned:

  • Meet West Studio
  • Meet West Studio Instagram
  • McGhee Financials
  • Crystal Bridges Museum of American Art


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