When her husband died in 1908, 50-year-old Rose Knox inherited America's largest manufacturer of unflavored gelatin. For a respectable woman then, running a national factory was unthinkable, so for six years she ran the Knox Gelatin company invisibly. Rachel Greenfield, a Harvard MBA searching for trailblazers before the "firsts" of the 1960s, found Rose's papers hidden in an attic. But she didn't just find a forgotten CEO, but the inventor of modern influencer marketing, decades before Betty Crocker. It's a story of marketing, reinvention at 50, and the woman who proved you could check the icebox at night and run the boardroom by day.Get your copy of Rose Knox by rachel Greenfield As an Amazon Associate, Now I've Heard Everything may earn a commission from qualifying purchases.Chapters:02:39 - The Evolving American Consumer 05:35 - Running a Business in Secret 07:29 - Emerging into the Public Eye 10:21 - From Bone-Boiling to Instant Gelatin 13:36 - Knox vs. Jell-O: A Marketing Masterclass 16:26 - Pragmatism Over Politics 18:28 - The Legacy of Rose KnoxGuest Informationrachel GreenfieldWebsiteSocial:Facebook2003 interview with Dexter Scott King1994 interview with Dolly PartonFor more intriguing and engaging interviews each week, subscribe now on:SpotifyApple PodcastsYouTube
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