Gary Pageau interviews Montauk-based photographer James Katsipis about his shift from self-taught surf photography—shooting New York winters and campaigns—to selling fine art through galleries and his own Montauk space. Katsipis describes learning to present work effectively, favoring large anti-glare acrylic prints for big installations and collaborating with interior designers and installers. He explains early print sales models, then the operational problems of manual order handling, shipping damage, and customer-service fallout. Katsipis details adopting WhiteWall’s Shopify app integration: syncing high-res files, one-tap order acceptance, drop-shipping, improved packaging, fewer damages, and reduced weekly stress, plus easier global sales due to European production and faster shipping. He notes a wishlist item for multiple crop ratios and credits streamlined checkout (including Apple Pay) for reducing abandoned carts.
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