Ep 12 | Using Analytics as a Competitive Differentiator with Fiona Sweeney, Managing Director of Data IQ

In Episode 12 of Data Leaders of the North; The Podcast, Kyle Winterbottom is joined by Fiona Sweeney, Managing Director of Data IQ where they unravel; Using Analytics as a Competitive Differentiator.

Fiona provides some really brilliant advice and insights into what should be considered for organisations, it’s leaders and their teams to get the most out of its data and analytics, such as:

• Data Strategy should always align with the Busines Strategy
• Start with Why – what’s the purpose?
• The importance of benchmarking (against yourself and not others)
• Why it doesn’t need to be perfect, just “good enough” to make something happen
• How the industry has gone through a revolution and not transformation
• How to assess your Data Maturity
• The importance of Data Storytelling
• How you have to simplify and speak to your audience;  why language and communication is key
• That you don’t have to have lots of data to be “data-led”
• Why you should value internal data as an asset like you do external      data
• The Key 3 things to consider before you start