In this episode of Earned, CreatorIQ Chief Customer Officer Jennifer Cho sits down with Gigi Robinson, founder of Hosts of Influence and Creator Etiquette, Penguin Random House author, keynote speaker, and creator, to explore what it takes to build a more professional and sustainable creator economy. Drawing on her experience building a multifaceted creator business and long-term brand partnerships, Gigi shares why creators need greater access to professional development, how brands can build trust through ongoing relationships, and why creators should be treated as creative professionals and strategic partners. Together, Jennifer and Gigi unpack the professional gaps that remain across the creator economy, offering a look at how better education, stronger relationships, and long-term investment can create more value for creators, brands, and their audiences.
In this episode, you'll learn:
Why the creator economy needs stronger professional infrastructure to help creators operate as strategic business partners, not just marketing talent.
How brands can build creator partnerships that last through trust and long-term investment instead of one-off campaigns.
Why better measurement, transparency, and education around creator value are essential for a more sustainable creator economy.
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