Sumo is back with a conversation with an iconic figure in the history of world graphic design. Lance Wyman, born in 1938 in the United States of America, is best known for the iconic visual identity he created for the 1968 Mexico Olympics. However, the work of this influential designer is much broader than just the Olympics. From a visual system for the Washington metro to a poster for Obama's 2008 campaign, his work is a reference for many designers.
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