Are you planning to launch a new product or service and want to get an idea of what to expect?
This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.
This is a product I created in 2025, so this year was the second year and I wanted to put this episode out to give an insight into the work involved.
I'm sharing a 'warts and all' insight into my planner launch as I think hearing how it's actually gone - the wobbles, the grit, the moments of doubt - is more helpful than a polished success story.
If you'd like to listen in to me talk very openly about the experience, this episode is for you.
Topics and timings in this episode:
0.00 – Episode introduction and what this behind-the-scenes is about.
1.40 – Why I created a planner and how planning supports my clients.
3.15 – The first planner, why I wanted it to be different and the scrappy 2025 launch.
5.40 – Developing the 2026 planner.
8.20 – The different elements of the planner this year, including the 12 'Words for when' exercises.
9.45 – Sourcing awareness days and collaborating with my designer Kate Hendry on the structure.
11.25 – PR and media coverage I secured for this year’s planner launch.
13.15 – Talks, workshops and collaborations I did with pet industry communities.
15.05 – My charity campaign for StreetVet.
17.00 – Email campaigns, sales, pricing changes and deciding to let people “choose what you pay.”
18.50 – Coping with slower sales, social media overwhelm and the role of AI.
19.10 – Remembering my dad and keeping going when things are tough.
20.40 – My Costa Coffee wobble with Maria and remembering my belief in the planner.
22.30 – Creating the Planner Club: co‑working, quarterly planning and accountability.
23.55 – Feedback from Elizabeth and how the Planner Club helps pet business owners.
24.06 – Thank yous to everyone who helped shape and support the planner.
To order a planner head here: https://rachelspencer.co.uk/shop/
Further reading/listening
Should you buy my Pet Business Content Planner
How to use the Pet Business Content Planner
How to create a Pet Business Social Media Calendar
How to create a repeatable content plan
The rollercoaster of running a business
The confidence experiment and how to be more brave
Building habits in your pet business you can stick to
Creating a plan that matches your strengths, skills, goals and values
