Is building a strong and just communications strategy the secret sauce for an ailing industry? Veteran communications expert Blake MacKay joins us to discuss why getting the message right is more important in this moment than ever before and why it goes deeper than common perception. Plus, where the work of undoing systemic racism starts, learning to hold a moral line in the food world and how selling cheese made Blake a more precise and empathic communicator. 

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BLAKE MacKAY: THE BIG REIMAGINING

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