This week we talk to the creator of It's 10, the revolutionary hair care system whose first product The Miracle Leave-In became a cult-favorite among hair stylists and salons across the country. 
 
A self-made entrepreneur, Aronson began her career with 20+ years as a hairstylist and salon owner and continues to hold licenses in multiple states.  It's a 10 Haircare was born out of her frustration with brands that produced dozens of products with single benefits and hard-to-follow claims. She envisioned a line that was for everyone and delivered full, salon-quality results in just one bottle.  
 
Instagram: @itsa10haircare
 
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