Alex Peru invented one of the most versatile lures in Northeast saltwater fishing — the Albie Snax — and he did it by asking a question nobody else was asking: how do you make a weightless soft plastic that actually casts?

In this episode, Peter sits down with Alex to unpack the design decisions behind the Albie Snax, the Super Snax (which actually came first), and the Fish Snax XL. Then Alex breaks down his new company, Clobber, and The Freak — an 11-inch, 4-ounce sliding-weight spook with a baitfish profile and a nose-rigged single hook, built to convert the big striped bass that follow a Doc but won't commit.

Along the way: why stiffness (not weight) is the secret to casting distance, how to rig soft plastics for weeds and mangroves, why squid are always in the bait ball, reading a fish's body language, the cat-toy theory of triggering strikes, and why big stripers hit a baitfish in the head.

Guest Links

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Chapters / Timestamps

(Timestamps are from the raw recording — they'll shift after you cut the ending and any mid-roll edits. Re-check against the final export.)

  • 00:00 — Intro: the story of the Albie Snax
  • 01:19 — Origins: starting the business in 2011, the albie lures of the day
  • 02:44 — The design problem: a "weightless" soft plastic that casts
  • 04:34 — More plastic, not more weight — why cylindrical, and the two-piece mold
  • 06:11 — The red-head prototype era and hand-pour war stories
  • 07:20 — Rigging mileage: rotate the bait a quarter turn and re-rig
  • 08:01 — Skipping into mangroves for snook
  • 09:15 — The original colors (amber, white, bubblegum, olive) and the two-tones
  • 10:49 — Rigging: screw-lock swimbait hooks, plus a nose-rig trick with a thin-wire hook
  • 12:28 — Squid, the amber Snax, and jumping the ladder of the food chain
  • 14:35 — From albie lure to year-round striper staple; selling the company
  • 15:18 — Surprise: the Super Snax came before the Albie Snax
  • 16:43 — Fish Snax XL and the rat tail: a lure that folds in the air
  • 20:32 — ZipChip: fishing-lure engineering applied to a pocket frisbee
  • 25:20 — Clobber and The Freak: reverse-engineering why the Doc works
  • 28:35 — Profile matters: why a spook shaped like a baitfish converts more fish
  • 31:13 — The sliding magnetic weight: casts tail-heavy, swims level
  • 33:50 — The skip: very bunker-like, and perfect for casting into boulder fields
  • 35:07 — How to work a glide spook: rod tip down, watch your line (not your lure)
  • 36:42 — The Freak: 11 inches, 4+ ounces — and a 14-inch prototype
  • 39:58 — Curiosity vs. commitment: converting follows into strikes
  • 43:58 — The cat-toy theory of triggering a predator
  • 46:34 — Why big stripers hit the head — and the nose-rigged single hook
  • 49:13 — Hook mechanics: gap, wire, and why you stop dropping fish
  • 51:06 — Where to get The Freak (hand-made drops for now)
  • 52:02 — Wrap-up: Alex's two lures, two resources, and one last day on Earth

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